农户绿色防控技术采纳行为的影响因素研究——基于湖北省265户柑橘种植户的调查数据

Research on influencing factors of farmers’ green control techniques adoption behavior —Based on the survey date of 265 citrus farmers in Hubei Province

摘要:

绿色防控技术采纳行为对保障农产品质量、生态环境具有重要意义。以湖北省265户柑橘种植户的调查数据为依据，基于计划行为理论，采用层次回归分析法，探究农户绿色防控技术采纳行为的心理归因。结果显示：1）农户采纳绿色防控技术的行为态度越积极、社会规范压力越大、知觉行为控制能力越强，农户的GCT采纳程度越高。2）农户的安全责任意识对行为态度与知觉行为控制影响绿色防控技术采纳行为的过程具有显著的调节作用。研究结果为推广绿色防控技术提供理论依据 。

关键词:农户;绿色防控技术;采纳行为;影响因素

Abstract:

The adoption of green control techniques are of great significance for ensuring the safety of agricultural products and protecting the ecological environment. Based on the survey data of 265 citrus farmers in Hubei Province, this study uses the theory of planned behavior and the method of hierarchical regression analysis to explore the psychological attribution of farmers'' green control techniques adoption. The results revealed that: 1) Behavioral attitude, social norm and perceived behavioral control had positive influence on farmers’ adoption behavior of green control techniques. 2) Farmers’ awareness of safety and responsibility significantly regulated the relationship between behavioral attitude, perceived behavioral control and the adoption behavior of green control techniques. The results provide a theoretical basis for popularizing green control techniques.

Key words:farmers; green control techniques; adoption behavior; influencing factors