基于改进创新扩散模型的移动互联网产品迭代扩散研究

A Study on Mobile Applications Iterative Diffusion Based on Improved diffusion model

摘要:

介绍原有创新扩散模型及其局限性，根据移动互联网产品特点进行改进，构建适用于迭代产品扩散的改进模型。利用移动互联网产品实际数据对产品迭代扩散改进模型进行实证分析，采用仿真软件中的模拟退火算法进行参数估计和模型拟合，揭示移动互联网产品的迭代扩散特点。对比原有模型和改进模型的拟合效果和预测效果，结果说明产品迭代扩散改进模型对移动互联网产品的拟合效果和预测效果更好。

Abstract:

This paper introduces the original innovation diffusion model and its limitation, and improves it according to the characteristics of mobile internet products, and constructs an improved model suitable for iterative product diffusion. Based on the actual data of mobile internet products, the improved product iterative diffusion model is empirically analyzed,the simulated annealing algorithm in simulation software is used for parameter estimation and model fitting to reveal the characteristics of iterative diffusion of mobile internet products. Compared with the original model and the improved model, the results show that the improved product iterative diffusion model has better fitting effect and prediction effect on mobile Internet products.