企业社会化媒体的内涵、特征及研究趋势

The analyzing on the concept, properties and research trend of enterprise social media

摘要:

企业社会化媒体(ESM)是近年来一个新兴的研究领域,已经受到国内外学者和业界的广泛关注。今天,这个领域的一些基本概念已经达成共识,但进一步的研究尚在探索之中。本文从内涵、特征的角度对ESM的一些基本概念和性质进行梳理和总结,并进一步从研究视角、层次、主题和方法四个维度探讨了ESM的研究现状。论文结合业界和学界对ESM本质的探索,展望其未来的发展趋势。本文对研究者了解ESM的现状和把握未来的研究趋势,以及洞察ESM对经营管理的影响,具有一定的启示作用。

Abstract:

Enterprise social media (ESM) is an emerging research field in recent years, and it has attracted wide attention from scholars and industry all over the world. Today, some basic concepts in this field have reached consensus, but further research is still under exploration. This paper reviews and summarizes some basic concepts and properties of ESM from the perspective of connotation and characteristics. Based on this, the research status of ESM is further discussed from the perspectives of research perspectives, levels, topics, and methods. In combination with the exploration of ESM nature by industry and academia, the future research trend of ESM is prospected. This article has some enlightenment for researchers to understand the current situation of ESM and grasp the future research trends, as well as to understand the impact of ESM on management.