基于Fuzzy-Dematel算法下新产品开发的众包供应链风险分析

Risk analysis of crowdsourcing supply chain for new product development based on Fuzzy-Dematel algorithm

摘要:

众包供应链作为一种以“互联网+创新”的新型供应链，正成为当今研究的热点。不同于传统企业内部开发设计新产品，众包供应链企业面对互联网特征的线上设计产品时，存在着网上海量设计参与者、消费者强调体验性和设计生产不熟悉等问题。又因其具有借力互联网性、大众参与性、参与群体异质性等特点，使得该供应链运作蕴藏着与传统供应链不一样的潜在风险。本文以Fuzzy-owa算子为分析方法，从供应链的角度以众包设计环节、供应环节、生产制造环节和销售环节，来评估新产品开发的众包供应链风险，并建立Dematel模型；在此基础上依据原因和结果两方面分析了主要风险间的逻辑关系，找出影响众包供应链发展的主要风险因素，并根据模型分析结果给出相关建议对策。

关键词:众包供应链;新产品开发;风险控制;评估;Dematel算法

Abstract:

As a new kind of supply chain with "Internet + innovation", crowdsourcing supply chain is becoming a hot topic in today''s research.Different from traditional enterprises to develop new products. When crowdsourcing supply chain enterprises face the Internet characteristics of online design products, there are many problems such as online mass design participants and consumers'' emphasis on experiential and design production. And crowdsourcing supply chain has the characteristics of leveraging Internet, mass participation and participatory heterogeneity, making it contains potential risks different from the traditional supply chain. This paper based on the Fuzzy-owa operator for analysis, from the perspective of supply chain, including the crowdsourcing design, supply, manufacturing to evaluate the risk of new product development in the crowdsourcing supply chain and establish Dematel model. On this basis, we analyze the logical relationship between the main risks based on the reasons and results, find out the main risk factors that affect the development of the crowdsourcing supply chain, and give some suggestions according to the results of the model analysis.

Key words:Crowdsourcing supply chain;New product development;Risk Management;Evaluate;Demate algorithm