基于系统动力学的我国高端装备制造业商业模式创新路径研究

Study on the Path of Business Model Innovation of Chinese High-end Equipment Manufacturing Industry Based on System Dynamics

摘要:

本文首先结合商业模式画布详细剖析了高端装备制造企业陕鼓动力的商业模式九大构成要素。然后,鉴于画布方法的局限性,引入系统动力学方法,构建案例企业转型前后的存量流量模型,进一步剖析了九要素如何以不同的方式有机组合促成了装备制造企业商业模式创新路径的产生。最后借助Vensim-PLE软件,对模型进行仿真分析。结果显示：价值主张定位精准与否决定了商业模式创新路径选择的成败；商业模式创新路径始于客户需求,终于客户需求满足；客户需求导向型路径优于核心资源导向型路径；商业模式创新路径是一条系统集成创新之路。

关键词:商业模式创新;系统动力学;路径研究

Abstract:

First of all, combing with the business model canvas, This paper detailed analyzes the nine business model elements of the high-end equipment manufacturing company Shangu Power Co,.LTD. Then in view of the limitations of the canvas method, the system dynamics method is introduced, trying to build the stock flow model of the case enterprise before and after its transformation, further analysis of how the nine elements in different ways to promote the organic combination of manufacturing enterprises to create a business model innovation path. At last, with the help of Vensim-PLE, the software simulated and analyzed the model. The results show that: the success or failure of business model path selection is depended on the value proposition positioned accuracy or not; The path of business model innovation began with the customer needs, and end at the customer satisfaction; Customer demand-oriented path is superior to core resource-oriented path. The path of business model innovation is a system integration innovation road.

Key words:system dynamics; business model innovation; path study