网络大数据在在线用户创新研究中的应用：现状与展望

Application of Network Big Data in Online User Innovation Research: Current Situation and Future Prospect

摘要:

线上用户创新是当前创新管理领域研究的热点，大数据应用使研究更加可靠,但并未形成规模。本文介绍了网络大数据的定义与内涵，总结网络大数据在网络舆情分析、市场营销分析、企业绩效分析和线上用户创新等方面的应用。通过对国内外文献的梳理，重点分析网络大数据在用户分类、用户创意质量、用户创意采纳和用户创意情感分析四方面的研究现状，并对未来研究方向进行展望。

关键词:网络大数据;在线用户创新;现状与展望

Abstract:

Online user innovation is a hot topic in the field of innovation management. Big data applications make research more reliable, but they have not formed scale. This paper introduces the definition and connotation of network big data, and summarizes the application of network big data in network public opinion analysis, marketing analysis, enterprise performance analysis and online user innovation. Through the combing of domestic and foreign literatures, this paper focuses on the research status of network big data in user classification, user creative quality, user creative adoption and user creative sentiment analysis, and prospects for future research directions.

Key words:Network big data; online user innovation; current status and prospects