颠覆式创新：区块链技术对文化创意产业的影响研究

Disruptive Innovation: How Blockchain Has Impacts on Cultural and Creative Industries

摘要:

区块链这一新兴技术，正在对全球的各行各业产生重大影响。本文从克里斯坦森提出的“颠覆式创新”理论出发，引入国外该议题的前沿研究观点和较为成熟的案例，分析、介绍、评估区块链技术对文化创意产业具有颠覆式意义的影响，包括建立全新真实性验证与信任机制、重塑优质内容生产机制、构建互利共生的产业生态，并最终对这一“颠覆性”技术在文化创意产业经济中的角色以及带来的问题提出反思，同时扩充“颠覆式创新”理论在中国语境下的更多延伸意义，实现理论层面的创新。

Abstract:

As an emerging technology, blockchain is influencing a wide range of industries around the world. Drawing on the theory of disruptive innovation put forward by Christensen and introducing overseas frontier research viewpoints with mature cases of the application of blockchain, this article analyzes how blockchain is having subversive impacts on cultural and creative industries by establishing a new mechanism for authenticity verification and trust, reconstructing the mechanism for creating high-quality content, and constructing a mutually beneficial industrial ecology. Meanwhile, the role of blockchain in cultural and creative industries along with the problems caused are rethought as an extension of the disruptive innovation theory in the context of China.