科技政务微信传播影响力提升策略研究 ——以“广东科技”为例

Research on the Strategy of Improving the Influence of technology WeChat for Government affairs - Take the Guangdong science and technology WeChat as an example

摘要:

在当前我国政务微信迅猛发展过程中，专业政务微信遇到的主要问题是人力和财力的不足。选取“广东科技”微信公众号作为研究样本，对科技政务微信的现状进行梳理，通过价值工程法选择较优的提升项目，利用有限的人力和财力提升科技政务微信的运营效果。得出可应用的实践框架和经验，以期促进科技政务微信获得更好的传播效果。

Abstract:

In the current rapid development of China''s government WeChat, the main problems encountered by professional government WeChat are the shortage of human and financial resources. The “Guangdong Science and Technology” WeChat public number was selected as a research sample to sort out the current status of the technology WeChat for Government affairs, select the better improvement project through the value engineering method, and use the limited manpower and financial resources to improve the operational effect of the technology WeChat for Government affairs. The applicable practical framework and experience are drawn up to promote the better dissemination of the technology WeChat for Government affairs.