基于影响关系模型的主流与新流创新转换研究

A Study of The Transformation From Newstream to Mainstream Innovation Based on The Impact Relationship Model

摘要:

为探寻主流与新流创新的转换规律，借助演化理论，构建主流与新流创新的影响关系模型，提出新旧创新流之间影响关系的变化机理。并以青岛海尔公司为案例研究对象，对主流与新流创新在协同发展和转换的过程中影响关系的变化进行验证。研究发现，企业主流与新流创新的转换不仅是新旧创新流交互的结果，也是企业为顺应外部环境变化所进行的战略转型。

Abstract:

This paper constructs the theoretical framework of the impact relationship between mainstream & newstream innovation, and tries to explore the impact mechanism and the transformation law from evolutionary perspective. Then, demonstrate the trend of impact relationship between mainstream & newstream innovation in the process of evolution by taking QINGDAO HAIER CO. LTD. as an example. The study finds that the transformation from newstream innovation to mainstream innovation is not only a result of the interaction between mainstream & newstream ,but also a strategic transformation caused by the dynamic environment.