中小型生鲜电商企业商业模式创新及评价体系研究

Research on Business Model Innovation and Evaluation System of Small and Medium Sized Fresh E-business EnterprisesLiu Zheng 1, Yu Ming-yang 1, Chen Si-jing2, Zheng Xing-you3

摘要:

新零售是以互联网为依托,通过运用大数据、人工智能等先进技术手段,整合线上线下渠道服务,融合现代物流的零售新模式,本部分主要揭示生鲜品绿色供应链的内在机理。本文主要在对生鲜电商企业调研的基础上,对生鲜电商企业创新要素进行了进一步的研究,深度剖析了中小企业生鲜电商模式的主要影响要素,明确了生鲜电商商业模式影响因素评价指标,并据此构建评价模型,提出了创新及评估中小型生鲜电商企业商业模式的可行性建议。

Abstract:

The new retail business is based on the Internet and integrates advanced technologies such as big data and artificial intelligence to integrate online and offline channel services, and integrate modern logistics with new retail mode. This part mainly reveals the internal mechanism of fresh food green supply chain. This paper is mainly based on fresh business enterprise research, the innovative elements fresh business enterprise for further research, depth analysis of the main effects of small and medium-sized enterprises of fresh electricity supplier model elements and evaluation index, and constructs the evaluation model, put forward the feasible suggestions on innovation and evaluation of business model of small and medium sized fresh enterprises.