克服“技术—市场”双重未知风险的新路径：共性技术设计 —— 一个文献综述

A New Possibility for the Risk Management in Technology-Market Double Unknown Situation: Generic Technology Design

摘要:

首先揭示了企业在处理不断增长的创新动荡和不确定性过程中,会面临“技术—市场”双重未知的情形,传统的风险管理方法会存在局限性,指出共性技术设计是一种新的可能,使企业由决策模式转向设计范式来减少双重未知的风险。然后将创新管理、风险和技术管理、平台和模块化管理、组织能力、设计理论等综合起来进行讨论,构建了双重未知管理的理论框架。最后提出了共性技术设计的新行动逻辑,展望了未来研究中的四个关键问题。能深化与推动风险管理和共性技术设计的交叉研究,拓展了战略管理等理论边界,为后期持续研究奠定理论基础。

Abstract:

This paper firstly reveals the “double unknown” situation that companies are facing while coping with the increasing innovation dynamics and the increasing level of uncertainty. The traditional approaches of risk management to solve this issue have some limitations, so the paper is to go beyond the decision making to design paradigm that reduces risks by designing a new attractive solution—generic technology. Then, the theoretical framework is built on the field of innovation management, risk and technology management, platforms and modularity, organizational capabilities, design theory literature. Finally, this paper provides a new action logic of generic technology design and discloses four key directions for future research. It has important significance to the advancement of the research of the interaction between risk management and generic technology design and the expansion of strategic management research, constructing a strong theoretical foundation for continuous study.