Abstract:Construction standards are the effectively and reasonably important basis to protect the construction activities effectively and reasonably. Therefore, the research on the adoption behavior of construction standards is helpful to ensure the optimal benefit of the implementation of construction standards.This paper is based on the theory of planning behavior, using structural equation model to analyze the problem of standard adoption behavior in engineering construction of construction enterprises through a questionnaire survey. The results show that subjective norms and perceptual behavior control have a significant impact on the standard adoption behavior of construction enterprise managers.The factors such as behavior attitude, subjective norm, perceptual behavior control and so on will adopt behavior indirectly through behavior intention as intermediary variable.The influence mechanism of perceptual behavior control on the standard adoption behavior of construction enterprises is complex but is the most influential variable of all factors.According to the analysis results of the model, some policy suggestions to promote the standard adoption behavior of construction enterprises are put forward.