[目的/意义]本文运用SWOT-QSPM模型,探讨了重庆科技成果转化竞争战略及其实施对策,促进重庆科技成果转化更好发展,也为我国科技成果转化研究工作提供了可供参考的方法模型与实践数据。[方法/过程]本文全面梳理了重庆市科技成果转化发展现状的优势、劣势、机遇和威胁四项影响因素,以SWOT模型为基础,深入分析了重庆科技成果转化所处的发展环境与脉络,运用QSPM确定了SO战略四项备选方案的优先顺序,并据此制定了实施对策。[结果/结论]重庆科技成果转化当前最适宜的竞争战略是由优势(S)与机遇(O)组合构成的SO进取型战略,四项备选方案的优先顺序依次为政策先行、需求引领、强强联手和服务护航。

[Purpose/significance] This paper used SWOT-QSPM model to study the competitive strategy of technology transfer in Chongqing and formulate its implementation countermeasures. It would promote the better development of Chongqing"s technology transfer, and also provided theoretical models and practical data for the future research development of technology transfer in China. [Method/process] This paper comprehensively investigates the four influencing factors of advantages, disadvantages, opportunities and threats of Chongqing"s technology transfer development status. Furthermore, it used the SWOT model to deeply analyze the development environment and relationship of Chongqing"s technology transfer. Then QSPM matrix was used to determine the priority of the four alternative options for the SO strategy, and finally it formulated countermeasures for implementation. [Result/conclusion] The most suitable competitive strategy for Chongqing"s technology transfer was the SO strategy, which consisted of a combination of superiority (S) and opportunity (O). What’s more, the four options were in order of priority, followed by policy guidance, demand orientation, strong cooperation and service escort.

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中国科学院成都文献情报中心主任基金青年项目“基于FTA/FMEA方法的科研机构知识产权风险预警模型及实证研究”（Y7Z0581005）