Abstract:Small and Micro Enterprises are half of Jiangsu province economy. Small and micro enterprises in Jiangsu Province also have the drawbacks of inadequate R D investment. Tax preference is one of the channels to promote R D investment, but there are still many problems in the design of tax preference. The empirical study examines the effect of tax preference on R D investment in Jiangsu Province, reveals the mechanism of direct and indirect influence of tax preference on R D investment, and puts forward the direction of improvement of tax preference and the corresponding measures for small and micro enterprises. Thus, the R D investment of small and micro enterprises is promoted more effectively, and the technological innovation of small and micro enterprises is enhanced.