跨境电商环境下物流企业核心竞争力提升的实证研究

Xue Chaogai,Qian Lili

摘要:

如何提升企业核心竞争力,以抓住跨境电商发展机遇是物流企业当前首要任务。本文从组织创新、互联网技术、知识管理、市场运营能力、核心竞争力五个角度出发,调查物流企业年度数据,将数据进行合理量化,建立结构方程模型来研究在跨境电商环境下影响物流企业竞争优势的因素之间相互关系,探讨跨境电商环境下不同因素对物流企业核心竞争力的影响,研究发现互联网技术相对于组织创新、知识管理、市场运营能力对核心竞争力影响较大,因此物流企业可以通过增强互联网技术的技术研发水平、智能化运输程度等方面来提升自身核心竞争力。

Abstract:

How to enhance the core competitiveness of enterprises and seize the development opportunities of cross-border e-commerce is the current primary task of logistics enterprises. From the five angles of organizational innovation, Internet technology, knowledge management, market operation ability and core competence, this paper investigates the annual data of logistics enterprises and quantifies the data reasonably. A structural equation model is established to study the relationship between the factors that affect the competitive advantage of logistics enterprises in the context of cross-border e-commerce, and to explore the influence of different factors on the core competitiveness of logistics enterprises under the environment of cross-border e-commerce. The research found that the Internet technology has a great influence on the core competitiveness compared with organizational innovation, knowledge management and market operation ability, so logistics enterprises can enhance the technology research and development level of Internet technology. Intelligent transportation degree and other aspects to enhance their core competitiveness.