基于演化博弈的颠覆性技术采纳行为研究

Research on Disruptive Technology Adoption Behavior Based on Evolutionary Game

摘要:

将颠覆性技术采纳过程中企业的财富和决策者的风险态度纳入了技术采纳的影响因素中。构建基于企业财富和风险态度的企业集群在颠覆性技术采纳问题上的演化博弈模型，研究企业之间采纳颠覆性技术的的进化稳定策略，并通过matlab仿真分析探索企业财富和风险态度对企业采纳颠覆性技术意愿的影响。研究表明：企业财富一定时，企业决策者的风险态度不同时，企业最终都会趋向于采纳颠覆性技术，但是风险偏好的企业显著地比风险规避和风险中立的企业更快地采纳颠覆性技术；企业决策者风险态度相同时，财富多的企业和风险容忍度高的企业采纳颠覆性技术的意愿更为强烈。

Abstract:

In this paper, the assets of enterprises and risk attitudes of decision makers in the process of disruptive technology adoption are included in the influencing factors of technology adoption. This paper constructs an evolutionary game model based on enterprise wealth and risk attitudes on the issue of disruptive technology adoption, studies the evolutionary stabilization strategies of disruptive technology adoption among enterprises, and explores the impact of enterprise assets and risk attitudes on enterprises'willingness to adopt disruptive technology through MATLAB simulation analysis, and finally adopts disruptive technology for enterprises. The research shows that when the firm's wealth is fixed and the risk attitude of its decision makers is different, the firm will eventually tend to adopt disruptive technology, but the risk-preference firms adopt disruptive technology faster than the risk-averse and risk-neutral firms. When the decision-makers'risk attitude is the same, the wealthy enterprises and the risk tolerant enterprises have stronger willingness to adopt disruptive technology.