Abstract:Under the background of double score system, this paper studies the optimal decision-making of passenger car manufacturers and battery manufacturers in the new energy vehicle industry chain by constructing the model of industry chain Self-made Decision or Buy Decision,And works out the optimal strategy combinations respectively under two decisions. The results show that: the improvement in consumers' willingness to pay, the enhancement of R&D capabilities of battery manufacturers, and the raise in the price of new energy vehicle score are beneficial to the improvement of the endurance of new energy vehicles in the two decision-making new energy vehicle industrial chains; Under the same circumstances, Self-made Decision is more effective, but the Buy Decision industry chain can achieve the same effect by improving consumers' willingness to pay and battery R&D capabilities.Aiming for a better improvement of the car’ endurance, a government subsidy mechanism has been introduced in the Buy Decision chain.Based on this, some suggestions for development of new energy vehicle industry are given.