为了明确不同影响因素下农户采纳稻虾共养技术的意愿和行为。基于多元有序回归模型分析农户对生态农业技术的采纳意愿，并探索了影响农户采纳意愿的因素。结果表明:农户个体因素中男性户主、拥有村干部身份的农户显著正向影响其采纳意愿，户主年龄显著负向影响其采纳意愿；农业经营特征因素中农户现有种植规模、农业纯收入显著正向影响其采纳意愿，耕地细碎化程度显著负向影响其采纳意愿；信息认知因素中农户对稻虾共养技术的认知、经济效益认知和邻里效应均显著正向影响其采纳意愿；政策支持因素中政府技术培训、农业政策支持和农业支持保护补贴对农户采纳意愿的影响程度均不显著。通过分析不同因素对农户采纳意愿的影响，为进一步促进稻虾共养技术推广提供理论参考。

In order to clarify the willingness and behavior of farmers to adopt rice and shrimp co-culture technology under different influencing factors. Based on the multi-ordered regression model, the farmers' willingness to adopt ecological agriculture technology was analyzed, and the factors affecting the farmers' willingness to adopt were explored. The results show that the male households and the farmers who have the status of village cadres have positively affected their willingness to adopt, and the age of the head of household has a significant negative impact on their willingness to adopt. The characteristics of agricultural management are the existing planting scale and the net income of farmers. Positive influence on the willingness to adopt, the degree of arable land fragmentation has a significant negative impact on its willingness to adopt; information cognition factors, farmers' perception of rice-shrimp co-feeding technology, economic benefit cognition and neighborhood effect have a significant positive impact on their willingness to adopt The degree of influence of government technical training, agricultural policy support, and agricultural support protection subsidy policies on farmers' willingness to adopt among policy support factors is not significant. By analyzing the influence of different factors on farmers' willingness to adopt, it provides an effective theoretical reference for further promoting the promotion of rice and shrimp co-culture technology.

基金项目：中央高校基本科研业务费项目“‘双水双绿’模式经济效应和生态效益评价分析”（2662018YJ019）；国家十三五重点研发计划“粮食主产区作物种植模式资源效率与生态经济评价”（2016YFD0300210）