Abstract:In order to clarify the willingness and behavior of farmers to adopt rice and shrimp co-culture technology under different influencing factors. Based on the multi-ordered regression model, the farmers' willingness to adopt ecological agriculture technology was analyzed, and the factors affecting the farmers' willingness to adopt were explored. The results show that the male households and the farmers who have the status of village cadres have positively affected their willingness to adopt, and the age of the head of household has a significant negative impact on their willingness to adopt. The characteristics of agricultural management are the existing planting scale and the net income of farmers. Positive influence on the willingness to adopt, the degree of arable land fragmentation has a significant negative impact on its willingness to adopt; information cognition factors, farmers' perception of rice-shrimp co-feeding technology, economic benefit cognition and neighborhood effect have a significant positive impact on their willingness to adopt The degree of influence of government technical training, agricultural policy support, and agricultural support protection subsidy policies on farmers' willingness to adopt among policy support factors is not significant. By analyzing the influence of different factors on farmers' willingness to adopt, it provides an effective theoretical reference for further promoting the promotion of rice and shrimp co-culture technology.