基于典型微信公众号的科普计量研究

A Research of Science Popularization Based on Typical Wechat Official Accounts

摘要:

在科普信息化不断推进的当下,为探究我国微信科普的发展现状,本文从科学计量的视角对我国典型科普微信公众号进行量化分析,以了解其科普信息在文章推送、传播内容和传播效果方面的特点。研究表明,微信公众号在科普信息推送方面有较高的活跃度,且不同公众号有各自的运营模式；在科普内容方面信息更加多元化,除注重知识的科普外还传播文化、新闻等类型的相关科普信息；在科普效果方面,受众关注度与参与性逐步提高,整体积极向好,但还有待提高。

Abstract:

The information of science popularization is constantly advancing in China. In order to gain a deep knowledge of the current situation of science popularization under the context of Wechat,the paper makes a quantitative study of Science We Chat accounts to find out the characteristics of science communication in article pushing, transmitting content and spreading effect. The research shows that science WeChat official accounts are highly active in scientific information release, and different public accounts have their own operation modes.The science We Chat accounts are more diverse on science topics. In addition to dissemination of scientific knowledge it also disseminates relevant scientific information about culture and news. In terms of the effect of science popularization, the attention and participation of the audience have been improved.And the overall positive trend is getting better, but it still needs to be improved.