国家重点实验室网络影响力评价及实证研究

Evaluation and Empirical Research on the Influence of Online Media in State Key Laboratory

摘要:

为了衡量国家重点实验室在新时代背景下的网络媒体影响力,构建网络媒体影响力评价体系,以此分析国家重点实验室的网络媒体影响力水平。本文利用层次分析法构建国家重点实验室网络媒体影响力评价指标体系,并计算相应的权重系数,同时选取156所国家重点实验室进行实证研究。研究显示,国家重点实验室间的网络媒体影响力参差不齐,且大多数与第三方平台影响力水平同步；国家重点实验室在自主平台特别是微信和官网的利用上还有很大的提升空间。并据此建议积极与多类社交媒体建立联系、强化微信公众号的内容建设以及加强对官方网站的建设与维护等建议。

Abstract:

In order to measure the influence of state key laboratories in the new era, the online media influence evaluation system is constructed to analyze the influence of the online media influence of the state key laboratories. This paper uses the AHP to construct the online media influence evaluation system of the state key laboratory, and calculates the corresponding weight coefficient. At the same time, 156 state key laboratories are selected for case study. The results show that the influence of online media among state key laboratories is uneven, and most of them are in sync with the influence level of third-party platforms; the state key laboratories have great influence on the use of independent platforms, especially WeChat and Official website. Based on this, it is recommended that state key laboratory actively establish contacts with various social media, strengthen the content construction of the WeChat public account, and strengthen suggestions for the construction and maintenance of the official website.