Abstract:With breakthrough technology products or novel business models, "unicorn" enterprises subvert the traditional industrial models and become the pioneer leading industrial transformation and the new core of the industry. It plays an important role in the development of new economy. For China's "unicorn" companies, the pursuit should never be the "list" and "valuation", but continue to strengthen internal strength and innovation, and get out of the relatively closed or protected market environment. Participate in competition and build unique technology and business model advantages. Exploring the role of "unicorn" enterprises in the development of new economy, analyzing the advantageous environment of Jiangsu's cultivation of new economic "unicorn" enterprises from the aspects of Internet economy, science and education resources, government support policies, and economic development, and proposing Jiangsu cultivation On the basis of the real dilemma of the "unicorn" enterprise; on this basis, it proposes to build a "unicorn" outbreak based on the high-tech zone, build a "unicorn" enterprise growth ecosystem around the platform economy, and build a customized support policy. Solve the real dilemma of the growth of the "unicorn" enterprise, and implement the "Internet + technology" model to promote the Jiangsu "unicorn" enterprise and other paths.