融合自媒体科技舆情监测及应急导向分析研究

Scientific and technological public opinion monitoring and emergency guidance analysis integrated with we media

摘要:

在我国信息化高速发展和互联网应用技术日渐成熟的时代，基于传统媒体、数字化新媒体尤其是自媒体，海量的网络信息成为科技舆论的聚集地和发散地，不良科技舆情引起的突发事件容易对社会造成负面影响。本文通过对科技舆情的传播特征进行深入研究，对科技舆情的监测现状进行梳理，通过典型案例，分析得出科技舆情的正能量引导及应急方法，总结经验以期提高科技舆情突发事件的应急处理能力。

Abstract:

Based on the traditional media, digital new media, especially We-media, the massive network information has becoming a gathering and divergencing place for scientific and technological public opinion, unexpected events causing by bad scientific and technological public opinion are likely to produce great negative impact on society, in the period of rapid development of information and the maturity of Internet application technology in China. For the in-depth research on the propagation characteristics of the public opinion of science and technology，the monitoring status of science and technology public opinion are sorted out,and the positive energy guidance and emergency methods of scientific and technological public opinion obtaining are obtained through the analysis of typical cases, expecting to improve the emergency response ability of the scientific and technological public opinion emergencies for summarizing the experience .