基于直觉模糊TOPSIS法的跨境电商物流服务商选择研究

Research on Logistics Service Provider Selection of Cross-Border E-commerce Using Intuitionistic Fuzzy TOPSIS Method

摘要:

随着出口跨境电子商务的发展，针对跨境物流商品的特点如何选择合适有效的跨境电商物流服务商的作用显得更为突出。在对不同类型跨境物流服务商进行对比分析的基础上，构建起以物流配送成本、物流配送质量、物流配送能力和物流增值服务为核心指标的跨境电商物流服务商选择评价指标体系，并将直觉模糊集理论和TOPSIS法相结合，建立跨境电商物流服务商选择模型，最后通过案例证明了该模型的有效性。

关键词:跨境电子商务;物流服务商选择;直觉模糊集理论;TOPSIS法

Abstract:

With the development of cross-border e-commerce for export, the role of how to choose a suitable and effective cross-border e-commerce logistics service provider according to the characteristics of cross-border logistics products is more prominent .Based on comparative analysis of different types of cross-border logistics service provider, the paper constructs an evaluation index system for the logistics service provider selection of cross-border e-commerce with logistics distribution cost, logistics distribution quality ,logistics distribution capability and logistics value-added service as core indicators , and establish a logistics service provider selection model of cross-border e-commerce combined intuitionistic fuzzy theory with TOPSIS .Finally ,the validity of the model is proved by a case.

Key words:cross border e -commerce; logistics service selection; intuitionistic fuzzy theory; TOPSIS