“移动互联网+”科普整合模式创新研究—以金融科技科普活动为例

The Innovation Research of “The Mobile Internet +” Science Popularisation Integration Model — the Popular Science of Fintech as an example

摘要:

目前我国科普主体主要包括科普机构和个人两大类，科普媒介主要有移动社交平台账号、科普APP、科普网站。“移动互联网+”科普具有科普主体多元化、科普对象普及化、科普内容立体化、科普传播渠道多样化等特征。为实现线下科普活动和线上科普活动的有效闭环整合，构建了基于整合性、广泛性、有效性三大原则的“移动互联网”+科普整合模式概念模型。并结合广州金融科技科普的实践，分析了“移动互联网”+科普整合模式的具体实现路径。“移动互联网”+科普整合模式可以有效加大科普信息传播广度、加深科普信息传播深度、增强科普效率。

Abstract:

At present, the science popularisation in China includes two main subjects, which are popular science institutions and individuals. The popular science media mainly includes mobile social platform accounts, popular science APPs, and popular science websites. “Mobile internet +”science popularisation has the characteristics of multi-subjects, popular audiences, three-dimensional contents and variant dissemination channels. In order to realise the effective closed-loop integration between offline science popularisation activities and online science popularisation activities, this paper establishes the conceptual model of “mobile internet" + science popularisation integration model, which based on three principles: integration, extensiveness and effectiveness. Combined with the practice of Fintech science popularisation in Guangzhou, this paper analyses the specific implementation path of the “mobile Internet+” science popularisation integration model. This model can effectively increase the breadth of popular science information dissemination, deepen the depth of popular science information and enhance popular science efficiency.