Abstract:Super-efficiency DEA mode is employed for measuring the innovation efficiency of China’s animation industry in 25 provinces, cities and autonomous prefectures (not including Hong Kong, Macao and Taiwan) among China from 2011-2016 and Tobit model for verifying external factors impacting the innovation efficiency. The research shows that, during investigation, the innovation efficiency in these 25 provinces, cities and autonomous prefectures has firstly dropped slowly, then started to rise, and finally in stepped form which conforms to the economic growth; the advance of tertiary industry, household consumption level and the degree of opening-up have a remarkable impact on the innovation efficiency in eastern China, while government support and local economic strength are significantly negatively related to that; social and technological level have adverse impact on the efficiency in eastern China but have positive impact on that in western China. Based on the findings mentioned above, this paper puts forward relevant suggestions, such as fostering and introducing higher-end and innovative talent, building an inclusive society and cultural circumstance, enhancing industrial exchange and collaboration, promoting trans-industrial integration; improving the structure of government funding and carrying out later supervision on funding.