国内科技报告推广现状与对策建议研究——以广东省为例*

Research on promotion status and countermeasures of domestic science and technology report-- taking Guangdong province as an example

摘要:

【目的】分析国内科技报告推广现状和存在问题，以科技报告总量排名全国第一的广东省为例进行深入研究，从而提出切实可行的宣传推广路径，以提高科技报告的普及率和利用率。【方法】采用网络调查法、文献计量法和可视化分析方法分析国内主要省份科技报告推广现状及存在问题。【结果】科技报告使用和影响范围远没有达到理想状态的主要原因是缺乏接收反馈机制、推广定位不清晰、推广方式比较单一等。基于此，本文从拓宽反馈渠道、找准推广定位和多元化推广路径3个方面提出相应的对策，并重点从自主推广、合作推广及第三方推广3种路径论述了培训推广、平台推广、社区推广、新媒体推广以及外包推广5种推广策略。【结论】科技报告推广工作尚处于起步阶段，推广任务任重而道远，持续优化推广策略，有助于更好地开展科技报告各项工作。

Abstract:

[Objective] To analyze the current situation and existing problems of the promotion of science and technology reports in China, and take Guangdong Province, which ranks the first in the country in terms of the total amount of science and technology reports, as an example, to carry out in-depth research, so as to put forward practical ways of publicity and promotion, so as to improve the popularity and utilization rate of science and technology reports. [Methods] Using the methods of network investigation, bibliometrics and visual analysis, the current situation and existing problems of science and technology report promotion in main provinces in China were analyzed. [Results] It was concluded that the main reasons for the far from ideal use and influence range of scientific and technological reports were the lack of receiving and feedback mechanism, unclear promotion positioning and single promotion mode. Based on this, this paper puts forward the corresponding countermeasures from three aspects: broadening the feedback channel, finding out the promotion positioning and diversified promotion paths, and focuses on five promotion strategies, namely, training promotion, platform promotion, community promotion, new media promotion and outsourcing promotion, from three paths of independent promotion, cooperative promotion and third-party promotion.[Conclusion]The promotion of science and technology report is still in its infancy, and the task of promotion is a long way to go.