Abstract:When consumers have a preference for green choices and the government provides green subsidies, this paper considers the impact of the greenness of agricultural products on the profitability of agricultural production and operation, and establishes a differential game model of agricultural non-point source pollution control under the non-cooperation and cooperation situation. The game equilibrium solution is obtained based on HJB equation. It is found that the higher the consumers' green preference and the government's green subsidies, the less the amount of pollution generated by subjects, and the higher the level of pollution control efforts they make, whether in non-cooperative or cooperative situations; the incentive effect of government subsidies fails in non-cooperative situations, but the effect is significant in cooperative situations; from the non-cooperative situation to the cooperative situation, when the government subsidy coefficient is fixed, the pollution control efforts of the agricultural production and operation subjects, individual income, total income, and the greenness of agricultural products have all achieved Pareto improvement