农村电商上行扶持政策效应评估——基于熵权法的文本分析

Effect evaluation of rural e-commerce supportive policies—based on Entropy weight method

摘要:

农村电商上行扶持政策有利于提升农户的电商技术采纳,推动农村发展,促进农民增收。本文基于70个农村电商上行扶持政策文件,利用熵权法从政策力度、政策工具、政策目标和政策协同四个维度对政策效应进行了评估。结果显示：从年度政策的总体效应演化来看,电商扶持政策取得了很好的效果,但随着时间的推移,政策数量增加所获得的叠加效应出现了边际效用递减的现象；从政策工具的协同来看,尽管使用两种或两种以上的工具组合能取得更好的政策效果,但有些工具间的组合反而产生弱化效应；从政策目标的清晰度来看,目标越具体、量化程度越高,越易于评估,政策的实施效果也越好。研究结论可以为更好的制定农村电商扶持政策提供借鉴和参考。

Abstract:

Rural E-commerce is conductive to promote peasant household adoption of e-commerce technology. The research is based on 70 samples of rural e-commerce supportive policies. Results show that, e-commerce supportive policies have achieved good results, but as time passes, superimposed effect, caused by increasing policies’ increase in number, has arisen the phenomenon of diminishing marginal utility; despite using two or more instrument combinations can bring better policy effects, combining some instruments may weaken its impacts; with regard to policy objectives, the more specific and quantified the objectives is, the easier they can be evaluated, and the policy implementation effect will be better.