工业互联网平台使用意愿影响因素研究

Research on Influencing Factors of Intention to Use Industrial Internet Platform

摘要:

为了深入理解制造企业接受和采用工业工业互联网平台的显著影响因素，基于整合技术接受和采用理论(UTAUT)，并引入价值共创理论和感知风险理论，构建工业互联网平台使用意愿影响因素理论模型。以来自珠三角地区的245份制造企业的问卷调研数据为研究样本，运用结构方程模型进行实证分析。结果表明：绩效期望、社会影响、价值共创功能显著正向影响企业对工业互联网平台使用意愿，感知风险显著负向影响企业对工业互联网平台使用意愿，便利条件及努力期望对企业对工业互联网平台使用意愿影响并不显著。

Abstract:

In order to deeply understand the significant influencing factors that affect the acceptance and adoption of industrial Internet platforms by manufacturing enterprises, based on the theory of technology acceptance and adoption (UTAUT), and introduce value co-creation theory and perceived risk theory, construct a theoretical model of factors affecting the willingness to use industrial Internet platforms. Taking 245 questionnaire survey data from manufacturing companies in the Pearl River Delta region as the research sample, the structural equation model is used for empirical analysis. Empirical results show that, performance expectation, social impact and value co-creation function have significant positive effects on the intention to use industrial internet platform of enterprises, while perceived risk has significant negative effects on the intention to use industrial internet platform of enterprises, convenience and effort expectation have no significant impact on the intention to use industrial internet platform of enterprises.