绿色创新对企业利益相关者支持的影响 --基于中国上市公司面板数据

The Impact of Green Innovation on Enterprise Stakeholder Support Based on Panel Data of Listed Companies in China

摘要:

绿色创新是驱动中国制造业绿色发展的重要路径。关于企业绿色创新驱动因素的研究已经成为学术界研究的热点,在现有文献基础上构建了信号理论视角下的绿色创新和利益相关者支持的分析模型,选取2014-2018年深交所制造业企业为样本进行实证检验。研究结果表明:绿色创新正向影响股东支持；绿色创新对顾客支持的影响在企业性质上存在方向性的差异,顾客支持在国有企业中存在正向影响,在非国有企业中存在负向影响；员工支持度与企业绿色创新能力同方向变动；绿色创新水平高的企业越容易获得政府支持。企业需要了解利益相关者对企业绿色创新活动的支持意向,以达到实现企业长远发展的效果。

Abstract:

Green innovation is an important path driving the green development of China’s manufacturing industry. Research on the driving factors of green innovation has become a hot topic in academic research. Based on the existing literature, the analysis model of green innovation and stakeholder support from the perspective of signal theory is constructed. The manufacturing enterprises of Shenzhen Stock Exchange in 2014-2018 are selected. The sample was tested empirically. The research results show that green innovation is positively affecting shareholder support; the impact of green innovation on customer support has directional differences in the nature of the enterprise, customer support has a positive impact in state-owned enterprises, and there is a negative impact in non-state-owned enterprises; Employee support and corporate green innovation capabilities change in the same direction; companies with high levels of green innovation are more likely to receive government support. Enterprises need to understand the stakeholders' support for the company's green innovation activities in order to achieve the long-term development of the company.