企业新产品开发管理:模式比较、案例及启示

Enterprise New Product Development Management: Model Comparison, Cases and Enlightenment

摘要:

企业产品创新取得成功的前提之一是企业具备科学的新产品开发管理体系。首先，梳理新产品开发管理体系国内外研究状及其发展趋势；其次，对门径管理、敏捷管理及混合管理这3种管理模式特点、目标、适用环境及其对产品创新绩效的作用等方面进行比较分析；再次，运用3个案例分别对3种管理模式进行分析；最后，归纳出企业产品创新管理模型（D-A模型），为企业新产品开发管理模式的战略选择提供指导。

Abstract:

One of the prerequisites for the success of enterprise product innovation is that enterprises have a scientific new product development management system. Firstly, this paper analyzes the research status and development trend of new product development management system at home and abroad. Secondly, the paper makes a comparative analysis on the characteristics, objectives, applicable environment and its effect on product innovation performance of three management modes: door diameter management, agile management and mixed management. Next, the paper uses three cases to analyze the three management models. Finally, the paper sums up enterprise product innovation management model (D-A model) to provide guidance for the strategic choice of enterprise new product management.