微创新如何帮助企业走出“创新者困境”——基于腾讯微信的单案例研究

How Micro-innovation Helps Firms Get Out of the “Innovator’s Dilemma”: A Single Case Study Based on Tencent WeChat

摘要:

微创新产生于互联网行业，是帮助企业跨越“创新者困境”的有效策略。然而现有对于微创新的研究大多从理论分析出发聚焦微创新的概念与特性研究，对于微创新是如何帮助企业走出“创新者困境”的问题缺乏探讨。因此，本研究以微创新视角为切入点，结合互联网典型企业的核心产品——腾讯微信的案例，以扎根理论为基础通过使用案例研究方法，对相关素材进行整理分析，得出微创新的两个类型，即前摄性微创新与回应性微创新，并基于此探讨不同阶段两类腾讯微信是如何对两类微创新进行组合以降低风险提高收益。本研究在理论上有助于加强对微创新的认识，在实践上对企业走出创新困境具有一定的借鉴意义。

Abstract:

The emergence of micro-innovation in the Internet industry is an effective strategy to help enterprises overcome the “innovator’s dilemma”. Most of existing research on micro-innovation focused on the concept and characteristics of micro-innovation through theoretical analysis, but lack for studies on how micro-innovation helps enterprises get out of the “innovator’s dilemma”. Therefore, in this study, we explore the practice of Tencent Wechat from the micro-innovation perspective. We found the two types of micro-innovation by coding the qualitative material, that is proactive micro-innovation and reactive micro-innovation. And on this basis, this study furtherly discusses how Wechat group combine the two micro-innovation at different stages, so as to reduce risk and increase profitability at the same time. In theory, this research will help to strengthen the understanding of micro-innovation, and in practice, this research has certain reference significance for enterprises to get out of the innovation dilemma.