随着消费者膳食结构的改变，优质麦的需求不断增加，然而麦农长期粗放生产不仅无法保障优质麦质量安全，而且造成生态环境恶化。本文基于河北省优质麦主产区436户麦农实地调研数据，结合优质麦产业技术专家的问卷调查数据，集成DEMATEL和ISM方法，构建了麦农采纳绿色产业技术的多阶梯结构模型。结果表明：优质麦绿色产业技术采纳受众多因素影响。其中，麦农采纳绿色产业技术的成本收益以及麦农的粮食质量安全和环境保护意识直接影响麦农绿色产业技术采纳行为；麦农的受教育程度、家庭性质和政府监管强度则属于深层影响因素。因此，本文认为应推进优质麦市场形成机制，通过可复制的绿色生产模式直接带动绿色产业技术采纳；完善政府的激励约束机制，加强高素质农民培育，从根本上促进优质麦绿色产业技术应用，加快绿色农业发展进程。

With the change of consumers' dietary structure, the demand for high-quality wheat is constantly increasing. However, the long-term extensive production of wheat farmers not only fails to ensure the quality and safety of high-quality wheat, but also leads to the deterioration of ecological environment. Based on the field survey data of 436 wheat farmers in the main high-quality wheat producing areas of Hebei province and the questionnaire survey data of high-quality wheat industry technical experts, this paper integrated DEMATEL and ISM methods, and constructed a multi-step structure model of wheat farmers’ adopting green industry technology.The results show that the adoption of high-quality wheat green industry technology is influenced by many factors. Among them, the cost and benefit of adopting green industry technology by wheat farmers and the awareness of quality safety and environmental protection of wheat farmers directly affect the adoption of green industry technology. Wheat farmers' education level, family nature and government supervision intensity are the deep influencing factors. Therefore, this paper argues that the formation mechanism of high-quality wheat market should be promoted, and a replicable green production model should be built to directly drive the adoption of green industry technology. The government's incentive and restraint mechanism should be improved, and the cultivation of high-quality farmers should be enhanced, fundamentally promoting the application of high-quality wheat green industry technology and accelerating the development of green agriculture.

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国家粮食丰产科技工程“河北省水热资源限制区小麦-玉米产业化经营模式与技术扩散研究”（2018YFD0300507）