Abstract:Embedded innovation is a new type of cooperation paradigm for technology-based startups and platform companies to achieve complementary advantages. A large number of practices have shown that embedded innovation helps technology-based startups to transform technology into productivity, while platform companies can take advantage of the innovation capabilities of technology-based startups to achieve a mutually beneficial and mutually beneficial development model. Based on the background and path of the embedded innovation paradigm, this study focuses on the basic connotation of embedded innovation paradigm from four different perspectives: knowledge embedding, resource embedding, cross-organization embedding and technology embedding. Practice path. Based on this, the real challenges faced by embedded innovation in the implementation process are further analyzed from the unity of value, the attribution of resources and the certainty of master-slave relationship. Finally, it points out the changing trend of future research in the embedded innovation paradigm.