失败情境下归因倾向如何提升后续创业意向：基于知识转化模式的解释

How does attribution tendency enhance subsequent entrepreneurial intention in failure situation: Based on the explanation of knowledge transformation model

摘要:

基于成败归因倾向与知识转化模式理论,构建失败归因、经验-知识转化模式、后续创业意向的关系模型。通过162份有创业失败经历的珠三角区域创业者一手数据的实证研究发现：创业失败的内部性归因、可控性归因对后续创业意向有显著正向影响,稳定性归因对后续创业意向无显著影响。失败归因均能促进探索式和利用式知识转化,探索式知识转化模式作为中介变量,在失败归因与后续创业意向间起到显著正向中介作用,利用式知识转化在失败归因与后续创业意向中没有显著的中介作用。相应的管理启示对创业者的进一步创业实践具有参考价值。

Abstract:

Based on the theory of attribution tendency of success and failure and knowledge transformation mode, this paper constructs the relationship model of failure attribution, experience knowledge transformation mode and subsequent entrepreneurial intention. Through empirical study of 162 first-hand data of entrepreneurs in the Pearl River Delta with entrepreneurial failure experience, it is found that the internal attribution and controllable attribution of entrepreneurial failure have significant positive impact on the subsequent entrepreneurial intention, while the stability attribution has no significant impact on the subsequent entrepreneurial intention. Failure attribution can promote the transformation of exploratory and utilization knowledge. As an intermediary variable, exploratory knowledge transformation model plays a significant positive intermediary role between failure attribution and subsequent entrepreneurial intention, while utilization knowledge transformation has no significant intermediary mediation. The corresponding management enlightenment has reference value for the further entrepreneurial practice of entrepreneurs.