双责任闭环供应链的生态设计策略及影响研究

Strategy and impact of ecological design on closed-loop supply chain with dual responsibilities

摘要:

为探究生态设计策略对双责任闭环供应链决策的差异化影响，本文考虑生态设计降低制造成本、提高产品销量和提高回收率三种生态设计策略，采用斯坦伯格博弈方法，面向双责任（生态设计责任和回收责任）闭环供应链，探究不同生态设计策略对企业双责任行为（生态设计和回收）、利润和环境等的影响。研究结果表明：不同生态设计策略下，制造商生态设计水平对零售商决策的影响范围、影响方向和力度具差异性。消费者价格敏感度和回收市场收益是影响闭环供应链决策和制造商生态设计策略选择的关键要素。不同生态设计策略下，生态设计要素和固定成本要素对企业双责任行为、产品批发价和零售价产生不同影响。从促进闭环供应链履行双责任视角，制造商应根据闭环供应链层面市场特征的变化而选择不同的生态设计策略。

关键词:生态设计;回收;闭环供应链;斯坦伯格博弈

Abstract:

To explore differential impact of ecological design strategies on decisions of closed-loop supply chain with dual responsibilities (ecological design responsibility and recycling responsibility), this paper considers three ecological design strategies: the strategy to reduce manufacturing costs, the strategy to increase product sales, and the strategy to increase recovery rates. Then Stackelberg game method was used to explore the impact of different ecological design strategies on companies’ dual responsible behavior (ecological design and recycling), profit and environment in the face of closed-loop supply chain with dual responsibilities. The results show that: The level, direction, and strength of eco-design levels on retailer decision-making are different when it comes to considering different eco-design strategies. Consumer price sensitivity and recycling revenue in the recycling market are the key elements that influence the decision of closed-loop supply chain and the choice of manufacturer's ecological design strategy. The elements of ecological design and fixed costs have different effects on the dual-responsibility behavior of enterprises, the wholesale and retail prices of products when it comes to considering different eco-design strategies. From the perspective of promoting dual responsibility fulfillment in closed-loop supply chains, manufacturers should choose different ecological design strategies based on changes in market characteristics at the level of closed-loop supply chains.

Key words:ecological design; recycling; closed-loop supply chain; Stackelberg game