Abstract:The study of agricultural competitiveness is of great significance to the promotion of local agricultural efficiency, farmers" income and rural development. Based on the view of niche, a comprehensive evaluation system of agricultural competitiveness is constructed, in which each prefecture level city in Zhejiang Province is taken as the evaluation subject. The niche value, niche overlap and niche width of agricultural competitiveness of each prefecture level city in Zhejiang Province are calculated, and the agricultural competitiveness of each prefecture level city is evaluated and analyzed. The results show that: (1) The agricultural competitiveness level of 11 prefecture level cities in Zhejiang Province shows the attenuation from northeast to southwest,The comprehensive niche values of Zhoushan, Ningbo and Hangzhou are in the leading position, while those of Jinhua, Quzhou and Lishui are in the backward position. In the 10 years from 2010 to 2019, the ranking order of the comprehensive ecological niche of each prefecture level city is relatively stable, and the agricultural economy is solidified; (2) The comprehensive agricultural ecological niche of prefecture level city deviates from the width of the ecological niche, so as to measure the development level of agricultural competitiveness, its influence dominance (ecological niche value) and resource acquisition power need to be considered comprehensively; (3) The niche of agricultural competitiveness is highly overlapped and the competition is significant. [Conclusion] Finally, it is found that all prefecture level cities should strengthen the radiation drive of core areas, carry out the strategies of niche expansion and niche coordinated development, optimize the niche structure, improve their agricultural competitiveness, and break the solidified trend of agricultural economy.