海外市场倒逼制造企业工艺创新战略升级的路径

The Strategic Upgrading Way for Manufacturing Enterprises Process Innovation Forced by Overseas Market

摘要:

探讨后发企业如何深度参与国际市场、改进升级工艺技术。研究认为以出口促进技术升级是我国制造企业应该坚持的战略取向，而海外市场倒逼我国制造企业工艺创新战略升级存在3种路径：通过工艺技术学习和模仿嵌入全球市场；努力改进生产技术和工艺流程以满足更加严苛的出口合同技术要求；持续提升工艺创新能力、储备战略性工艺技术来应对消费升级的海外市场。并结合ZH公司案例分析肯定我国制造企业深度参与海外市场以促进工艺创新的战略升级，以工艺创新引领企业转型发展。以期为管理者从创新视角重新认识企业出口行为提供参考，并建议政府注重从提升制造企业工艺技术水平的角度设计相关出口优惠措施，推动企业从海外市场上学习技术。

Abstract:

This paper discussed how latecomers deeply participate in the international market and improve and upgrade the technology. It is concluded that promoting technology upgrading through export is the strategic orientation for Chinese manufacturing enterprises. Three paths are proposed by which overseas market forces Chinese manufacturing enterprises to upgrade their process innovation strategy: first, embed in global markets through process technology learning and imitation; second, improved production technology and process in order to meet the technical requirements of stricter export contracts; third, improved the ability of process innovation continuously and accumulated strategic process technology to react to consumption upgrading in oversea markets. Combined with the case analysis, the results of this paper confirms Chinese manufacturers should participate deeply in overseas market to promote the strategic upgrading of process innovation and achieve the transformation leading by process innovation.This study will provide reference for managers to re-understand the export behavior of enterprises from the perspective of innovation. It is suggested that in order to promote enterprises to learn technology from overseas markets, the government should design relevant export preferential measures from the perspective of improving the technological level of manufacturing enterprises.