创造力对创业意愿的影响研究——城乡大学生的比较*

The Effect of Creavitivity on College Students’ Entrepreneurial Intention: A Comparison Between the Urban and Rural Students

摘要:

以往研究虽讨论了创造力与创业意愿的关系，但缺少对大学生群体异质性的考察。利用全国性的调查数据和有序Logistic回归模型，探讨了城乡两类大学生的创造力与创业意愿间的关系。结果发现：城市籍大学生的创造力水平高于农村籍大学生，并且在创造力的四个维度即冒险性、好奇心、想象力和挑战性的得分也更高；与之相反，农村籍大学生的创业意愿高于城市籍大学生；创造力能够正向预测大学生的创业意愿，但城乡背景调节了二者之间的关系，相比之下创造力对城市籍大学生创业意愿的影响更大。研究结论表明培养大学生的创造力有助于增强其创业意愿，但是这种作用存在着城乡分化机制，在大学生创业教育与实践中应予以关注。

Abstract:

While the relationship between Creativity and entrepreneurial intention has been discussed before, it lacks the investigation on the heterogeneity of the college students. Based on a national survey of data and Ordered Logistic Regression model, this paper explores the impact of college students' creativity on their entrepreneurial intention, and examines the differences between urban and rural college students. It finds: Both the score of creativity and the score of risk taking, curiosity, imagination and challenge of urban students are higher than the that of rural students. On the contrary, the entrepreneurial intention of rural students is stronger than that of urban students. The creativity has a significant positive effect on students’ entrepreneurial intention, while the household variables moderates their relationship that the effect on the urban students is more stronger. The results show different influnece mechanisms of entrepreneurial intention between students from rural and urban area, which should be pay attention to in entrepreneurship education and practice of college students.