组织创新氛围对企业新产品绩效的影响：信任的调节效应

The Influence of Organizational Innovation Atmosphere on New Product Performance: The Moderating Effect of Trust

摘要:

构建关系情境下组织创新氛围影响新产品绩效的模型,并利用247家企业的问卷数据进行实证检验。研究表明：组织创新氛围(组织理念、主管支持)显著正向影响新产品绩效；探索式、利用式学习在组织创新氛围和新产品绩效间起平行中介作用；企业间信任正向调节利用式学习的中介效应。据此,应该加大对企业内部软环境建设的投入,营造良好组织创新氛围；积极推进组织间合作,增强合作企业间信任；协调开展探索式和利用式学习,动态平衡企业“双元化”。

关键词:组织创新氛围;新产品绩效;探索式学习;利用式学习;企业间信任

Abstract:

In this paper, a conditional process model of the influence of organizational innovation atmosphere on the performance of new products under relational context is constructed, and the questionnaire data of 247 enterprises are used for empirical test. The research shows that organizational innovation atmosphere (organizational concept, supervisor support) has a significant positive impact on new product performance. Exploratory learning and exploitative learning play parallel mediating roles between organizational innovation atmosphere and new product performance. Trust positively regulates the mediating effect of exploitative learning. Accordingly, management enlightenment is proposed: increase the investment in the internal soft environment construction of enterprises, and create a good atmosphere of organizational innovation; Actively promote inter-organizational cooperation and enhance trust among cooperative enterprises; Coordinated exploration and exploitation of learning, dynamic balance enterprise

Key words:organizational innovation atmosphere; new product performance; exploratory learning; exploitative learning; inter-firm trust