针对产品替代情形下低碳供应链协调问题,考虑零售商利他行为偏好,建立了完全自利型和零售商利他型决策模型,探讨了零售商利他偏好、消费者对产品碳减排量的敏感度和替代产品价格敏感度对决策变量及协调性的影响。结果表明：(1)利他型零售商在一定范围内通过降低单位低碳产品的利润来提高产品销量；(2)提升消费者环境质量的敏感度,实现低碳供应链良性循环；(3)消费者对产品碳减排量的敏感度越高,供应链整体利润越大。

Aiming at the problem of low-carbon supply chain coordination in the case of product substitution, this paper considers the retailer’s altruistic behavior preferences, and establishes a completely self-interested decision model and a retailer’s altruistic decision mode. The influence of retailer"s altruistic preference coefficient,consumers" sensitivity to product carbon emission reduction and substitute product price sensitivity coefficient on decision variables and coordination are discussed. The results show that: (1) Altruistic retailers can increase product sales by reducing the profit per unit of low-carbon products within a certain range. (2) Improving consumers" sensitivity to environmental quality can realize a virtuous cycle of low-carbon supply chain; (3) The higher the sensitivity of the product"s carbon emission reduction, the greater the overall profit of the supply chain.

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国家自然科学“基于价值共创的食品安全社会共治模式及其食品供应链协调研究”(71874158)；国家自然科学“跨区域绿色供应链差异化碳排放管制策略及其效率与公平研究”(71403245)；上海财经大学浙江学院院级课题“核心企业主导的升级产品供应链协调策略研究”(2016YJYB06)