以商业模式创新作为中介变量,构建了数字技术能力与企业绩效之间关系的理论模型。基于32家数字技术上市公司的公开数据,采用多元回归分析方法验证了研究假设。结果表明：数字技术创新能力对企业绩效有显著正向影响,数字技术获取能力对企业绩效的影响不显著；数字技术创新能力对技术导向型商业模式创新有显著正向影响,对消费导向型商业模式创新的影响不显著；数字技术获取能力对消费导向型商业模式创新有显著正向影响,对技术导向型商业模式创新的影响不显著；技术导向型商业模式创新对企业绩效起完全中介作用；消费导向型商业模式创新对企业绩效起不完全中介作用。

Taking business model innovation as the intermediary variable, this paper constructs the theoretical model of the relationship between digital technology capability and enterprise performance. Based on the public data of 32 digital technology listed companies, a multiple regression analysis method was used to verify the research hypothesis. The results show that: digital technology innovation ability has a significant positive effect on enterprise performance, and digital technology acquisition ability has no significant effect on enterprise performance. the ability of digital technology innovation has a significant positive impact on technology-oriented business model innovation , but not on the innovation of consumption-oriented business model; the ability to acquire digital technology has a significant positive impact on consumption-oriented business model innovation, and has no significant impact on technology-oriented business model innovation; technology-oriented business model innovation plays a completely intermediary role in corporate performance; Consumption-oriented business model innovation plays an incomplete intermediary role in corporate performance.

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面向数字技术的平台企业商业模式创新研究