Abstract:To explore the role of market-incentive environmental regulation on the development of green economy and the growth of enterprise value is very important to promote the marketization of environmental regulation and the low-carbon development of enterprises. Based on the carbon emissions trading pilot project implemented in 2013, this paper analyzes the relationship between market incentive environmental regulation and enterprise value. The results show that the implementation of carbon emissions trading mechanism has a significant positive impact on the short-term value of enterprises, but suppresses the long-term value. At the macro level, with the improvement of the liquidity of the carbon market, the implementation of this mechanism can enhance the short-term value of enterprises and alleviate the negative impact on long-term value. At the micro level, the carbon emissions trading mechanism has a more significant positive impact on the short-term and long-term value of enterprises in enterprises with high risk tolerance. The research results of this paper enrich the relevant literature on market-incentive environmental regulation and enterprise value, provide a reference for the further improvement of carbon emissions trading mechanism, and provide ideas for enterprises to enhance the green value.