Abstract:Standards play more and more important roles in promoting trade, promoting innovation, improving quality and social governance, and the key to the realization of these functions is the effective diffusion of standards. Based on the knowledge map provided by CiteSpace software, this study conducts bibliometric research on Keywordsharing, Keywordclustering, and time zone division of high frequency words. It makes an exploratory analysis on the evolution path, theoretical system and development direction of standard diffusion research, and finds that the research on standard diffusion is in a relatively scattered initial stage From the perspective of research context, the research on key research issues, key research industries and the influencing factors of standard diffusion also presents some characteristics; finally, expanding the industry of research, standard types and increasing quantitative research will become the direction of future research.