标准在促进贸易、推动创新、提升质量、社会治理等方面的作用越来越被关注,而这些作用的实现最关键的是标准被得到有效的扩散。本研究筛选出CNKI数据库中2001-2020年129篇相关文献,以Citespace软件提供的知识图谱,进行关键词共享、关键词聚类、高频词时区划分等文献计量研究,对标准扩散研究的演化路径、理论体系及发展方向进行探索性分析,研究发现标准扩散研究在研究较分散的起步阶段之后,经历活跃阶段,近期进入拓展阶段；从研究脉络看,重点研究问题、重点研究行业以及标准扩散的影响因素研究也呈现出一些特征；最后,拓展研究的行业、标准类型以及增加定量研究等将成为未来研究的方向。

Standards play more and more important roles in promoting trade, promoting innovation, improving quality and social governance, and the key to the realization of these functions is the effective diffusion of standards. Based on the knowledge map provided by CiteSpace software, this study conducts bibliometric research on Keywordsharing, Keywordclustering, and time zone division of high frequency words. It makes an exploratory analysis on the evolution path, theoretical system and development direction of standard diffusion research, and finds that the research on standard diffusion is in a relatively scattered initial stage From the perspective of research context, the research on key research issues, key research industries and the influencing factors of standard diffusion also presents some characteristics; finally, expanding the industry of research, standard types and increasing quantitative research will become the direction of future research.

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17AGL001新工业革命背景下市场主导制定标准的形成机制研究，国家社会科学基金重点项目;2018ZDA070标准推动“一带一路”沿线国家互联互通的战略与实施路径研究，国家社科重大项目;2019C25011浙江省软科学研究计划项目：“技术标准化与技术创新的耦合机制及其对企业竞争力的影响研究”