制度环境下新创企业创业导向战略 的实施与企业绩效关系的研究

Research on the Relationship between the implementation of entrepreneurial orientation strategy and enterprise performance of new ventures under institutional environment

摘要:

本研究基于制度理论、创业导向与创业合法性理论的视角构建了制度环境、创业导向各维度与新创企业绩效之间独立关系的理论框架，并采用PLS- SEM与fsQCA模糊集定性比较方法对理论框架进行了分析，通过对218个新创企业样本数据的分析发现：新创企业在高、低不同的制度环境下，创业导向中的先动性维度均是影响企业创造高财务绩效的关键决定性因素，而制度环境与创业导向其他的维度均起到非核心的辅助作用，但同样是具备先动性特征的企业，相比之下在高制度环境、高创新和风险承担能力的条件下会有更多的样本企业成功获得高的财务绩效，既成功的概率会更高。

Abstract:

Based on the perspectives of system theory, entrepreneurship orientation and entrepreneurship legitimacy, this study constructs a theoretical framework for the independent relationship between institutional environment, entrepreneurship orientation and the performance of new enterprises. The theoretical framework was analyzed by using PLS- SEM and fsQCA fuzzy set qualitative comparison method Based on the research of the sampling data of 218 new ventures found: Under different institutional environments of high and low, the proactive dimension of entrepreneurial orientation is the key decisive factor affecting enterprises to create high financial performance, while the other dimensions of institutional environment and entrepreneurial orientation play a non-core supporting role. However, for the same enterprises with proactive dimension, in contrast, under the conditions of high institutional environment, high innovation and risk bearing capacity, more sample enterprises will succeed in achieving high financial performance, and the probability of success will be higher.