Abstract:Market orientation is an important direction of innovation system construction in China. Market-oriented technology R amp; D is the key to promote the deep integration of technology and economy and realize innovation driven development. It is an important part for the researchers of universities and scientific research institutes to develop market-oriented technology research and development. Taking the underwater fishing robot technology as the research object, based on the grounded theory, a market-oriented technological innovation process model for scientific researchers is constructed, and its main characteristics and impact on innovation are analyzed. It is found that in the process of formulating technical routes, researchers need to integrate relevant technologies in other fields, and in the process of analyzing market demand, researchers may have great misjudgment, and researchers have path dependence on their own research fields. According to the research results, for the market-oriented scientific research projects, this paper puts forward some suggestions, such as researching and establishing the market-oriented scientific and technological project management mechanism, taking small and medium-sized enterprises as the main body of innovation, and introducing the target users evaluation mechanism.