用户嵌入程度对企业创新绩效影响机制研究—以数字内容产业为例

Mechanism Research on The Degree of User Embeddedness for Enterprise Innovation Performance: A case of digital content industry

摘要:

用户与企业共同实施创新已成为企业创新实践的普遍现象和创新研究的热点之一。而用户嵌入的模式也从被动为企业提供创新的源泉到直接从创意环节就参与企业的创新过程。目前已有学者从用户嵌入性视角对企业创新绩效的影响进行了研究,但根据用户嵌入创新过程的程度不同研究企业的创新绩效还相对缺乏,尤其是不同嵌入程度如何影响企业创新绩效的黑箱还尚未打开。本文以数字内容产业为例,深入探讨了用户深度嵌入和浅度嵌入对企业创新绩效的影响机制,并提出吸收能力在用户嵌入模式下对企业创新绩效影响的中介作用。

关键词:用户嵌入;创新绩效;吸收能力;数字内容产业

Abstract:

It has become one of the hottest spots in the field of innovation research and practice that the users begin to participate in the innovation process with enterprises together. The mode of the user embeddedness has switched into being innovation actors through the whole innovation process instead of only providing innovation sources. At present, some of researches focus on the performance of enterprise innovation from the perspective of user embeddedness, but the research on enterprise innovation performance according to the different modes of user embeddedness is relatively scarce, especially the black box of how different embedded modes affects enterprise innovation performance has been still closed. In this paper, the digital content industry is taken as an example to explore how user affect enterprise innovation performance in the mode of front and end embedded. Meanwhile, this paper analyzes the mediating effect of absorptive capacity on the performance of enterprise innovation in different user embedded modes.

Key words:user embeddedness;innovation performance;absorptive capacity;digital content industry