“互联网+”回收模式下顾客感知价值量表开发与实证检验

Development and Empirical Test of Customer Perceived Value Scale for

摘要:

“互联网+”回收废旧电子电器产品新回收模式的出现给传统回收行业带来了机遇,同时也带来了挑战。顾客回收意愿不高,商业模式单一等问题都成为“互联网+”回收前进路上的绊脚石。文章以网络产品层次理论为基础,借鉴传统领域顾客感知价值和电子商务领域顾客感知价值的概念及维度,严格遵循量表开发范式,构建了包含5个维度23个测量题项的“互联网+”回收模式下顾客感知价值量表,5个维度分别为功能价值、信息价值、程序价值、平台价值和品牌价值。通过SPSS24.0和AMOS24.0软件对正式调研的样本数据进行实证调研,进一步验证量表的稳定性。最后,根据顾客感知价值维度总结研究贡献,并为互联网回收企业提出管理建议。

Abstract:

The emergence of the "Internet +" recycling model has brought opportunities and challenges to the traditional recycling industry. The low willingness of customers to recycle, the single business model and other issues hinder the development of "Internet +" recycling. The article is based on the network product level theory, draws on the concepts and dimensions of customer perceived value in the traditional field and customer perceived value in the e-commerce field, and strictly follows the scale development paradigm. The article constructs a customer perception value scale under the "Internet +" recycling model that includes 28 measurement items in 5 dimensions. The five dimensions are functional value, information value, program value, platform value and brand value. The SPSS24.0 and AMOS24.0 software are used to conduct empirical research on the sample data of the formal survey to further verify the stability of the scale. Finally, it summarizes the contribution of the research based on the dimensions of customer perceived value, and puts forward management recommendations for Internet recycling companies.