利益相关者整合与高技术企业新产品开发绩效——有调节的中介模型

Stakeholder integration and new product development performance: – A Model of Moderated Mediator

摘要:

基于利益相关者理论，探究利益相关者整合对高技术企业新产品开发绩效的影响以及利益相关者响应能力的中介作用和战略柔性的调节作用。通过对369家高技术企业的研究发现，利益相关者整合对新产品开发绩效具有正向影响，利益相关者响应能力在利益相关者整合与新产品开发绩效关系中起中介作用，战略柔性正向调节利益相关者整合与利益相关者响应能力的促进作用。在此基础上，提出高新技术企业提升新产品开发绩效的管理建议。

Abstract:

Based on stakeholder theory, this paper explores the impact of stakeholder integration on new product development performance of high-tech enterprises, as well as the mediating role of stakeholder-focused responsiveness and the moderating role of strategic flexibility. Through the investigation of 369 high-tech enterprises, it is found that stakeholder integration has a positive impact on new product development performance. Stakeholder-focused responsiveness plays an intermediary role in the relationship between stakeholder integration and new product development performance. Strategic flexibility positively regulates the promotion of stakeholder integration and stakeholder-focused responsiveness. On this basis, this paper puts forward some management suggestions for high-tech enterprises to improve the performance of new product development.