大数据驱动服务型制造超网络价值共创过程

Process of Value Co-creation of Service-oriented Manufacturing Super-network Driven by Big Data

摘要:

为更好地探讨服务型制造网络的价值共创过程，区别于一般网络视角和复杂网络视角，基于超网络理论构建具有5层子网（大数据环境子网、服务型制造主体子网、服务型制造资源子网、服务型制造能力子网和服务型制造价值子网）的大数据驱动服务型制造超网络模型，分析子网间的关系以及实现价值共创的过程，建立包括大数据驱动、主体互动、资源整合、能力作用和价值创造等过程的仿真模型，仿真结果表明：大数据驱动作用加快了服务型制造超网络的资源产生速度和能力形成速度，尤其是对数据资源和知识资源以及动态创新能力和数据挖掘能力的驱动效果更为显著；对服务型制造超网络价值创造的贡献，有大数据驱动时动态创新能力的贡献程度更大，无大数据驱动时组织合作能力的贡献程度更大，不论是否有大数据驱动，数据挖掘能力的作用都未突显。为推动服务型制造网络更好地实现价值共创，政府应积极构建有利于促进服务型制造网络形成和发展的政策环境和基础数据环境、加大服务型制造大数据应用典型案例推广示范；企业应积极搭建多维数字平台加快推动主体企业内部产品服务业务数据融合、利用工业互联网平台加快实现主体企业间资源与数据整合共享、发挥数据要素驱动作用推进跨领域服务化价值共创。

Abstract:

In order to better explore the process of value co-creation of service-oriented manufacturing network, different from the general network perspective and complex network perspective, based on the theory of super-network, this paper constructs a big data-driven service-oriented manufacturing super-network model with five layers of subnet(big data environment subnet, service-oriented manufacturing subject subnet, service-oriented manufacturing resource subnet, service-oriented manufacturing capability subnet and service-oriented manufacturing value subnet), analyzes the relationship between the subnets and the process of value co-creation, and establishes a simulation model including big data driven, subject interaction, resource integration, capability role and value creation. The simulation results show the driving effect of big data accelerates the resource generation speed and capability formation speed of service-oriented manufacturing super-network, in particular, the driving effect on data resources, knowledge resources, dynamic innovation ability and data mining ability is more significant; For the contribution to the value creation of service-oriented manufacturing super-network, the contribution of dynamic innovation ability is greater when there is big data drive, and the contribution of organizational cooperation ability is greater when there is no big data drive. Whether there is big data drive or not, the role of data mining ability is not highlighted. In order to promote the service-oriented manufacturing network to better realize value co-creation, the government should actively build a policy environment and basic data environment conducive to promoting the formation and development of service-oriented manufacturing network, and increase the promotion and demonstration of typical cases of service-oriented manufacturing big data application; Enterprises should actively build a multi-dimensional digital platform to accelerate the integration of product and service business data within the main enterprises, use industrial Internet platforms to accelerate the integration and sharing of resources and data between main enterprises, and give play to the driving role of data elements to promote cross-field service-oriented value co-creation.